Post by account_disabled on Jan 3, 2024 5:33:49 GMT
Were sharing what we think are some of the best OOH marketing campaigns of so stick around for some excellent OOH marketing examples. What is Out of Home marketing Out of Home marketing also known as outdoor marketing is a more traditional form of marketing that sees brands create physical campaigns in an outdoor setting. OOH campaigns can range from billboards and bus stop ads to digital displays and popup events. Often OOH campaigns are part of wider marketing campaigns encompassing both offline and online marketing tactics. Its no surprise that more brands are investing in OOH campaigns with an estimated of consumers exposed to some form of OOH advertising each week.
SURREAL SURREAL are a low carb high protein zero sugar alternative to traditional cereal brands and they have successfully utilised OOH ads as part of their creative marketing campaigns. The our designer is on holiday ads are a great way to attract consumers attention by using poor graphic design that immediately draws the eye and pok Mobile App Development Service es fun at the fact that the design isnt great. This approach to using humour to promote your brand isnt new but its certainly refreshing and leaves a positive lasting impact on the consumer enough to encourage them to go away and search the brand Image SURREAL LinkedIn page Specsavers In March this year years since its first launch Specsavers released a new Shouldve Gone to Specsavers campaign.
The OOH advertising campaign included billboards that were accidentally installed upside down or pasted over a ladder. The outdoor element of the campaign wasnt the only thing catching customers attention though. and social campaign following a delivery drivers attempt to deliver a large package to a flat on a high floor of an apartment building. He manages to reach the flat before realising that hes at the wrong building because he couldnt read the sign properly and shouldve gone to Specsavers. This simple phrase has become wellknown in UK culture and its revival this year was welcomed by many. Image not owned by Girls in Marketing Calm Earlier this year meditation and sleep app Calm poked fun at Boris Johnsons resignation in a topical OOH campaign.
SURREAL SURREAL are a low carb high protein zero sugar alternative to traditional cereal brands and they have successfully utilised OOH ads as part of their creative marketing campaigns. The our designer is on holiday ads are a great way to attract consumers attention by using poor graphic design that immediately draws the eye and pok Mobile App Development Service es fun at the fact that the design isnt great. This approach to using humour to promote your brand isnt new but its certainly refreshing and leaves a positive lasting impact on the consumer enough to encourage them to go away and search the brand Image SURREAL LinkedIn page Specsavers In March this year years since its first launch Specsavers released a new Shouldve Gone to Specsavers campaign.
The OOH advertising campaign included billboards that were accidentally installed upside down or pasted over a ladder. The outdoor element of the campaign wasnt the only thing catching customers attention though. and social campaign following a delivery drivers attempt to deliver a large package to a flat on a high floor of an apartment building. He manages to reach the flat before realising that hes at the wrong building because he couldnt read the sign properly and shouldve gone to Specsavers. This simple phrase has become wellknown in UK culture and its revival this year was welcomed by many. Image not owned by Girls in Marketing Calm Earlier this year meditation and sleep app Calm poked fun at Boris Johnsons resignation in a topical OOH campaign.